Post by account_disabled on Dec 25, 2023 16:17:05 GMT 10
Acknowledging the return to Tropicanas original design Neil Campbell President at Tropicana North America stated We underestimated the deep emotional bond they had with the original packaging What we didnt get was the passion this very loyal small group of consumers have. That wasnt something that came out in the research. Those consumers are very important to us so we responded. and they bounced back. This shows us that rebrands can go wrong but can be rectified too.
AMarket Gap For decades Gap was a beloved retailer and emblematic of American style. Favoured for its relaxed basics and structured denim in the s and early s you couldnt Mobile App Development Service walk down the street without seeing Gaps classic logo hoodie. The financial crash of left Gap in decline. In a bid to increase sales and modernise the brand Gap sought action in the form of a rebrand. Without warning Gap relaunched during the Christmas season of .
But the extent of Gaps relaunch was a new logo it wasnt accompanied by a new product line or mission statement. The poorly executed rebrand quickly received negative feedback from customers and designers who felt Gap had chosen to abandon its history and visual identity. Just one week after relaunch Gap returned to its original logo stating that they had handled rebranding in the wrong way and shouldve involved customers in their big decision.
AMarket Gap For decades Gap was a beloved retailer and emblematic of American style. Favoured for its relaxed basics and structured denim in the s and early s you couldnt Mobile App Development Service walk down the street without seeing Gaps classic logo hoodie. The financial crash of left Gap in decline. In a bid to increase sales and modernise the brand Gap sought action in the form of a rebrand. Without warning Gap relaunched during the Christmas season of .
But the extent of Gaps relaunch was a new logo it wasnt accompanied by a new product line or mission statement. The poorly executed rebrand quickly received negative feedback from customers and designers who felt Gap had chosen to abandon its history and visual identity. Just one week after relaunch Gap returned to its original logo stating that they had handled rebranding in the wrong way and shouldve involved customers in their big decision.